This program aims to provide students with all the essential skills of a good manager:
- Plan, direct and evaluate the activities of an online wholesale and retail establishment;
- Examine market research and consumer trends to determine demand, potential sales and the impact of competition on sales;
- Determine products and services to be sold and establish pricing and credit policies;
- Identify and negotiate with suppliers to acquire merchandise for sale;
- Develop and implement online marketing strategies;
- Plan budgets, authorize expenses and control revenues;
- Evaluate and improve customer service and respond to customer inquiries and problems;
At the end of the program, graduates will be able to:
- Effectively plan the online marketing of their products/services
- Understand the links between online business management and traditional retail management
- Manage inventories in anticipation of demand
- Draw up and monitor a viable marketing plan
- Plan foreign sales
- Prepare and manage an operating budget
- Be familiar with the legal aspects of Internet sales.