The program aims to give the student all the essential notions in
- Application of management software for analytical, financial and inventory management purposes;
- Marketing, promotional and customer service strategies;
- Commercial and international law
- Budget management and expense tracking
- Sale in international markets
The program includes each session a course of integration of learning starting from basic management to culminate in the management of a project approaching the reality of a business manager.
Duties for which students are prepared include
- plan, direct and evaluate the activities of a retail establishment or a section of such an establishment;
- Manage staff and assign duties;
- Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors’ operations on sales;
- Determine merchandise and services to be sold, and implement price and credit policies;
- source, select and procure merchandise for resale;
- Develop and implement marketing strategies;
- Plan budgets, authorize expenditures, and monitor revenues;
- Resolve customer complaints;
- Address staffing requirements, including the hiring, development and retention of staff.
Some job titles graduates of the program may hold:
- department manager - retail
- section head – retail trade
- assistant manager - retail
- dealership manager
- retail chain store manager
- retail store manager
- retail business owner
At the end of the program, graduates will be able to:
- Effectively market the products and services offered;
- Operate common database, financial monitoring and analysis software;
- Apply a management process specific to the realities and needs of a retail business;
- Prepare and manage an operating budget; use accounting information for decision-making purposes;
- Trade in international markets
- Ensure integration into the workplace