This program aims to provide students with all the essential skills of a good manager:
- Plan, direct and evaluate the activities of a wholesale or retail establishment;
- Manage staff and assign duties;
- Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors’ operations on sales;
- Determine merchandise and services to be sold, and implement price and credit policies;
- Develop marketing strategies;
- Plan budgets, authorize expenses and control revenues;
- Evaluate and improve customer service;
- Determine staffing needs, including hiring.
At the end of the program, graduates will be able to:
- Interact with leadership in sales and negotiations
- Analyze a store's internal and external environments
- Manage day-to-day business operations
- Draw up and monitor a viable marketing plan
- Perform accounting and financial analysis of a business
- Prepare and manage an operating budget